We have discovered a “little gem” of a trademark that we love: The new showroom of the firm Aqua Creations, opened a few months ago in Tel Aviv. This is the first flagship store of the firm led by designer Ayala Serfaty, devoted to its suggestive lighting and furniture designs.
This new showroom has been designed by architects Mamon, who had resorted to the use of natural materials for decorating walls and ceilings. The space is treated as a large pallet of untreated wood, a framework that enhances the aesthetic presence of suggestive light sculptures. Among them are the pieces of his new collection Apalaya, lighting inspired by organic forms of jellyfish at sea. The pieces are traditional design but with high technical development. The aesthetic result of the work lies between art and design object.
The showroom is partner to the official representative of Aqua for Israel, who also distributes other furniture and lighting companies (Moroso, Foscarini, Fontana Arte, Via Bizzuno and Prandina.
This new showroom has been designed by architects Mamon, who had resorted to the use of natural materials for decorating walls and ceilings. The space is treated as a large pallet of untreated wood, a framework that enhances the aesthetic presence of suggestive light sculptures. Among them are the pieces of his new collection Apalaya, lighting inspired by organic forms of jellyfish at sea. The pieces are traditional design but with high technical development. The aesthetic result of the work lies between art and design object.
The showroom is partner to the official representative of Aqua for Israel, who also distributes other furniture and lighting companies (Moroso, Foscarini, Fontana Arte, Via Bizzuno and Prandina.
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